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Competitor Keyword Research on a Free Budget
A step-by-step workflow to map competitor keywords using only free tools.
Workflow Summary
Start with a competitor snapshot, then expand with related keywords and verify intent on the SERP.
- Use SpyFu Free for a high-level snapshot
- Validate with SERP overlays like Keyword Surfer
- Capture findings in a simple tracking sheet
Common Pitfalls
Free tiers often hide long-tail data, so prioritize the highest-intent keywords first.